2025-07-16
Careup - what is our guiding idea in make-up?
Discover Careup - the revolutionary line of foundations from Ministerstwo that breaks all the rules so far. This is not an ordinary fluid…
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Natural face foundation in the shade Pumpkin Spice Cookie - medium, warm, with an apricot undertone.
Coverage: light to medium.
Natural finish with no mask effect.
Hydrates, firms, evens out skin tone and smooths.
95% ingredients of natural origin
Vegan cosmetic
Volume: 30 ml
Glass bottle, eco paper box
Suitable for skin tones
A natural, hydrating face foundation in the shade Pumpkin Spice Cookie - medium, warm, with an apricot undertone.
Ideal for warm, sun-kissed complexions with a hint of peach.
According to the colour analysis* carried out by LipLab, our foundation No. 50 suits deeper and warmer spring and autumn complexions. If you have a winter colour type and more olive skin, it's worth trying too. It's also great for mixing with and slightly deepening shades 10, 20, 30 and 40 - for example in summer, when your skin is lightly tanned.
Fun fact: Lipstick shades that will suit you: cherry-kissed beige, muted burgundy or brownish beige, and a clear lip gloss.
*Colour analysis shows which colours harmonise with your natural beauty. In makeup, it helps you choose the right cosmetic shades and makeup style for a natural, understated look that enhances your features.
This isn't just another fluid foundation, BB or CC cream. It's a whole new beauty category that makes your skin look as if you'd just applied a rich cream, while perfectly evening out its tone.
Careup fluid foundation is easy and comfortable to apply and blend with a sponge, brush or fingertips. It doesn't settle into fine lines, doesn't clog pores and doesn't weigh skin down.
It provides light to medium, buildable coverage. There's no "mask" effect, and the natural finish leaves skin looking radiant and glowing, as if after a rich cream. It offers standard wear - no base/primer or powder needed to make it last.
Careup natural foundation visibly evens out skin tone and effectively covers imperfections - reducing the appearance of discolouration, redness and pores.
It hydrates (a 9.6% increase), firms (a 6.4% increase) and leaves skin soft and pleasant to the touch.
The Careup natural foundation line brings makeup and skincare together.
Foundations that don't pretend, don't promise miracles, don't pose as sunscreens and don't fill wrinkles. Instead, they let your skin be the best version of itself and look like skin - natural, fresh and healthy, as if after great skincare.
Thanks to the ingredients of natural origin in Careup face foundations, our fluids not only beautify but also hydrate and improve skin elasticity, as confirmed by tests:
- skin hydration increased by 9.6%,
- skin firmness increased by 6.4%.
Vegan cosmetic.
Instrumental test results:
+ 9.6% increase in skin hydration,
+ 6.4% increase in skin firmness.
Instrumental tests conducted by an independent laboratory on a group of 20 people aged 22-65. Test duration - 2 weeks.
Application test results:
- provides light to medium coverage,
- allows coverage to be built up gradually,
- leaves a natural finish,
- does not weigh skin down, create a "mask" effect or settle into fine lines,
- reduces the visibility of pores, redness and discolouration - effectively covers imperfections,
- makes skin look radiant and luminous,
- stays on the skin for a suitably long time (standard wear),
- requires no base/primer,
- leaves a feeling of hydration and makes skin soft and pleasant to the touch.
Application tests conducted by an independent laboratory on a group of 30 women aged 22-65. Test duration - 2 weeks.
Apply the foundation with your fingers, a brush or a sponge.
Apply with stippling motions, working from the centre of the face outwards. If needed, pick up more foundation and repeat.
To mattify and further set your makeup, use a loose powder.
TIP: Applying Careup with your fingers gives a fresh, natural look. You can spot-apply a little extra foundation to areas that need it (redder areas or those requiring more coverage), ideally with a small sponge or brush.
PRO TIP from Aleks San Sebastian - Make-up Artist: "Use Careup to 'soften' heavier foundations - mix Careup with a full-coverage, dry foundation to give your makeup lightness and a natural glow."
For external use only. Store in a cool, dry place away from light.
Ingredients (INCI): Aqua, Aloe Barbadensis Leaf Juice, CI 77891, Squalane, Coco-Caprylate/Caprate, Glycerin, Propanediol, Prunus Amygdalus Dulcis Oil, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Zinc Lactate, Ascorbyl Tetraisopalmitate, Caprylic/Capric Triglyceride, Lactobacillus/Eriodictyon Californicum Ferment Extract, Pistacia Lentiscus Gum, Leuconostoc/Radish Root Ferment Filtrate, Helianthus Annuus Seed Oil, Tocopherol, Serine, Alanine, Glycine, Glutamic Acid, Lysine Hcl, Threonine, Arginine, Proline, Sodium PCA, Saccharide Isomerate, Hydrogenated Castor Oil, PCA, Zea Mays Starch, Polyvinyl Alcohol, Magnesium Stearate, Magnesium Sulfate, Polyglyceryl-2 Stearate, CI 77491, Sodium Myristoyl Glutamate, Glyceryl Caprylate, Betaine, CI 77499, CI 77492, Benzoic Acid, Aluminum Hydroxide, Sodium Lactate, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Sorbic Acid
Ingredients (translation): water, aloe leaf juice, titanium dioxide (pigment), sugarcane squalane, coconut-derived ester emollient, vegetable glycerin, propanediol, sweet almond oil, oleic acid and diglycerin esters, polyhydroxystearic acid, zinc lactate, iron hydroxide (pigment), stabilised form of vitamin C, caprylic/capric triglyceride, Yerba Santa bioferment, mastic tree resin, radish ferment, sunflower oil, vitamin E (tocopherol), serine, alanine, glycine, glutamic acid, lysine hydrochloride, threonine, arginine, proline, sodium salt of pyroglutamic acid, saccharide isomerate, hydrogenated castor oil, pyroglutamic acid, corn starch, polyvinyl alcohol, magnesium stearate, magnesium sulfate, polyglyceryl-2 stearate, red iron oxide (pigment), sodium myristoyl glutamate, caprylic acid monoglyceride, betaine, iron oxide (pigment), iron hydroxide (pigment), benzoic acid, aluminium hydroxide, sodium lactate, citric acid, sodium citrate, potassium sorbate, sodium benzoate, sorbic acid
CAREUP foundations contain pigments of mixed origin: plant-based, mineral and synthetic.
Glass bottle + pump + eco-paper box
When empty, unscrew the pump and place it in the "Plastic" bin. Put the bottle in the "Glass" bin, flatten the box and place it in the "Paper" bin or the biodegradable waste bin.
MANUFACTURER: Bielun & Bielun sp. z o.o., ul. Sosnowa 6c, 71-468 Szczecin, Poland
E-MAIL: [email protected]
BEST BEFORE END: the best before date also serves as the batch number and can be found on the packaging.
In the event of an allergic reaction, please stop using the product immediately and report the reaction to us at: [email protected]
The scent, colour and texture of products may vary from batch to batch.
To make sure the products you receive are always fresh, we only send cosmetics with a shelf life of more than 6 months (excluding bath bombs and samples, which have at least 3 months). This does not apply to products marked "Outlet" or "Short date".
The photos show example arrangements featuring the product. The price does not include decorative elements and applies to 1 unit of the described product.
Effectiveness confirmed by research*
Careup foundations make the skin
* Instrumental tests conducted by an independent laboratory on a group of 20 people aged 22-65. Test duration - 2 weeks.
Key ingredients
Vitamin C
Ascorbyl Tetraisopalmitate - a stabilised form of vitamin C. An excellent antioxidant that brightens, helps protect the skin against damage and shields collagen from degradation.
Complex of amino acids, sodium lactate and PCA
A complex of NMF components that keeps skin well hydrated and the stratum corneum in good condition.
Yerba Santa ferment extract
Effectively retains water on the skin's surface, boosting its hydration levels.
Aloe vera gel
Renowned for soothing irritation, regenerating the skin and providing hydration.
Sugarcane squalane
A multitasking emollient that penetrates deep into the skin, making it supple and soft. Strengthens the skin barrier and supports epidermal renewal.
Mastic tree resin
Stimulates the synthesis of youth proteins klotho and FOXO. Boosts skin cell activity and firms the skin.
Sweet almond oil
A light, easily absorbed oil. Moisturises, supports epidermal renewal and soothes any irritation and redness.
I really like it. After 3 misses, I finally found the right shade. I'm rather pale, and the 2 previous shades were too light for me. This one is perfect. It doesn't clog pores. My skin looks like it does after a cream, a bit shiny, but I like that effect. My skin is in better condition, nourished.
I've been using this product for four months and I think it's excellent. It doesn't dry out, doesn't clog pores and doesn't cause any irritation. It looks beautiful on my dry, reddened skin - no complaints at all. My favourite foundation.
This is a modern hybrid foundation that, thanks to its creamy formula, evens out skin tone brilliantly and cares for the skin, providing a natural glow and comfortable hydration all day long without a mask effect. I'm very pleased
I've just bought my second bottle. The foundation goes a long way, blends into my natural skin tone, and at the end of the day when I remove my makeup I feel that my skin is additionally nourished, without that heavy effect. I have shade No. 50, but mixing 10 with 60 also gives a really nice result:)
This isn't make up. This isn't care up. It's a wonder in liquid form. It can present the skin on your face at its very best. Radiant and nourished. And on top of that, the shade adapts perfectly to your skin tone. I searched for the perfect foundation for a long time, but I don't have to search anymore.
2025-07-16
Discover Careup - the revolutionary line of foundations from Ministerstwo that breaks all the rules so far. This is not an ordinary fluid…
Read more