No. 30 Sweet Cheesecake - moisturising face foundation
No. 30 Sweet Cheesecake - moisturising face foundation
No. 30 Sweet Cheesecake - moisturising face foundation
No. 30 Sweet Cheesecake - moisturising face foundation
No. 30 Sweet Cheesecake - moisturising face foundation
No. 30 Sweet Cheesecake - moisturising face foundation
star icon 4.9 / 16 4.9 ( 16 RATINGS )
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No. 30 Sweet Cheesecake - moisturising face foundation

Natural face foundation in Sweet Cheesecake - a light shade with a neutral, slightly warm undertone.
Coverage: light to medium.
Natural finish with no mask effect.
Hydrates, firms, evens out skin tone and smooths.

95% ingredients of natural origin
Vegan cosmetic

Volume: 30 ml
Glass bottle, eco paper box

Price: zł129.00
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Suitable for skin tones

Fair, with a neutral undertone

Natural, moisturising face foundation in Sweet Cheesecake - a light shade with a neutral, slightly warm undertone.
Suitable for fair complexions with a neutral undertone.

According to a colour analysis* carried out by LipLab, our foundation No. 30 suits colour types with a neutral temperature, such as: soft summer, soft autumn, deep winter, deep autumn, clear winter and clear spring.
Fun fact: Lipsticks for these beauty types shouldn't be extremely warm or extremely cool - pinkish-red shades will look best.
*Colour analysis shows which colours harmonise with your natural beauty. In makeup, it helps you choose the right cosmetic shades and makeup style for a natural, understated effect that enhances your looks.

Cream or foundation? You no longer have to choose - go for Careup!

This isn't just another fluid, BB or CC cream. It's a whole new category in the beauty world that makes your skin look as if you'd just applied a rich cream, while perfectly evening out its tone.
Careup fluid allows easy, comfortable application and blending with a sponge, brush or fingers. The foundation doesn't settle into fine lines, doesn't clog pores and doesn't weigh the skin down.
It provides light to medium, buildable coverage. There's no "mask" effect, and the natural finish leaves skin looking luminous and radiant, as if after a rich cream. It offers standard wear - no base/primer or powder needed to extend it.
Careup natural foundation visibly evens out skin tone and effectively covers imperfections - reducing the visibility of discolouration, redness and pores.
It hydrates (a 9.6% increase), firms (a 6.4% increase) and leaves skin soft and pleasant to the touch.

Natural face foundation that hydrates and firms like a cream

The Careup natural foundation line combines makeup with the world of skincare.
Foundations that don't pretend, don't promise miracles, don't pose as sunscreens and don't fill in wrinkles. Instead, they let your skin be the best version of itself and look like skin - natural, fresh and healthy, as after good skincare.
The ingredients of natural origin in Careup face foundations mean our fluids not only beautify but also hydrate and improve skin elasticity, as confirmed by relevant studies:
- 9.6% increase in skin hydration,
- 6.4% increase in skin firmness.

Vegan cosmetic.

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Instrumental test results:
+ 9.6% increase in skin hydration,
+ 6.4% increase in skin firmness.

Instrumental tests conducted by an independent laboratory on a group of 20 people aged 22-65. Test duration - 2 weeks.

Application test results:
- provides light to medium coverage,
- allows coverage to be built up gradually,
- leaves a natural finish,
- does not weigh skin down, does not create a "mask" effect, does not settle into wrinkles,
- reduces the visibility of pores, redness and discolouration - effectively covers imperfections,
- makes skin look radiant and luminous,
- stays on the skin for a satisfyingly long time (standard wear),
- does not require a base/primer,
- leaves a feeling of hydration and makes skin soft and pleasant to the touch.

Application tests conducted by an independent laboratory on a group of 30 women aged 22-65. Test duration - 2 weeks.

Apply the foundation with your fingers, a brush or a sponge.
Use stippling motions, working from the centre of the face outwards. If needed, take more foundation and repeat.
To mattify and further set your make-up, use a loose powder.

TIP: Applying Careup with your fingers gives a fresh, natural look. You can add a little extra foundation to areas that need it (redder spots or those requiring more coverage), ideally using a small sponge or brush.
PRO TIP from Aleks San Sebastian - Make-up Artist: "Use Careup to 'soften' heavier foundations - mix Careup with a full-coverage, dry foundation to give your make-up lightness and a natural glow."

For external use only. Store in a cool, dry place away from direct light.

Ingredients (INCI): Aqua, Aloe Barbadensis Leaf Juice, CI 77891, Squalane, Coco-Caprylate/Caprate, Glycerin, Propanediol, Prunus Amygdalus Dulcis Oil, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Zinc Lactate, Ascorbyl Tetraisopalmitate, Caprylic/Capric Triglyceride, Lactobacillus/Eriodictyon Californicum Ferment Extract, Pistacia Lentiscus Gum, Leuconostoc/Radish Root Ferment Filtrate, Helianthus Annuus Seed Oil, Tocopherol, Serine, Alanine, Glycine, Glutamic Acid, Lysine Hcl, Threonine, Arginine, Proline, Sodium PCA, Saccharide Isomerate, Hydrogenated Castor Oil, PCA, Magnesium Stearate, Magnesium Sulfate, Polyglyceryl-2 Stearate, CI 77491, Sodium Myristoyl Glutamate, Glyceryl Caprylate, Betaine, CI 77499, CI 77492, Benzoic Acid, Aluminum Hydroxide, Sodium Lactate, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Sorbic Acid

Ingredients (translation): water, aloe leaf juice, titanium dioxide (pigment), sugarcane squalane, coconut oil-derived ester emollient, vegetable glycerin, propanediol, sweet almond oil, oleic acid and diglycerin esters, polyhydroxystearic acid, zinc lactate, stabilised form of vitamin C, caprylic/capric triglyceride, Yerba Santa bioferment, mastic tree resin, radish ferment, sunflower oil, vitamin E (tocopherol), serine, alanine, glycine, glutamic acid, lysine hydrochloride, threonine, arginine, proline, sodium pyroglutamate, saccharide isomerate, hydrogenated castor oil, pyroglutamic acid, magnesium stearate, magnesium sulfate, polyglyceryl-2 stearate, red iron oxide (pigment), sodium myristoyl glutamate, caprylic acid monoglyceride, betaine, iron oxide (pigment), iron hydroxide (pigment), benzoic acid, aluminium hydroxide, sodium lactate, citric acid, sodium citrate, potassium sorbate, sodium benzoate, sorbic acid

CAREUP foundations contain pigments of mixed origin: plant, mineral and synthetic.

Glass bottle + pump + eco paper box
Once empty, unscrew the pump and place it in the "Plastic" bin. Put the bottle in the "Glass" bin, flatten the box and place it in the "Paper" bin or in the biodegradable waste bin.

MANUFACTURER: Bielun & Bielun sp. z o.o., ul. Sosnowa 6c, 71-468 Szczecin, Poland

E-MAIL: [email protected]

BEST BEFORE END: the best-before date also serves as the batch number and can be found on the packaging.

If an allergic reaction occurs, please stop using the product immediately and report it to us at: [email protected]

The scent, colour and texture of products may vary from batch to batch.

To make sure the products you receive are always fresh, we only send cosmetics with a shelf life of more than 6 months (excluding bath bomb halves and samples, which have at least 3 months). This does not apply to products marked "Outlet" or "Short date".

The photos show example arrangements featuring the product. The price does not include decorative elements and applies to 1 unit of the described product.

Effectiveness confirmed by research*

Careup foundations make the skin

+9,6%
more hydrated
+6,4%
firmer

* Instrumental tests conducted by an independent laboratory on a group of 20 people aged 22-65. Study duration - 2 weeks.

Key ingredients

Vitamin C

Ascorbyl Tetraisopalmitate - a stabilised form of vitamin C. An excellent antioxidant that brightens, helps protect the skin from damage and shields collagen from degradation.

Amino acid, sodium lactate and PCA complex

A complex of NMF components that keeps the skin well hydrated and the stratum corneum in good condition.

Yerba Santa ferment extract

Effectively retains water on the skin's surface, boosting its hydration levels.

Aloe vera gel

Renowned for soothing irritation, regenerating the skin and providing hydration.

Sugarcane squalane

A multitasking emollient that penetrates deep into the skin, making it supple and soft. Strengthens the skin barrier and supports epidermal renewal.

Mastic tree resin

Stimulates the synthesis of youth proteins klotho and foxo. Boosts skin cell activity and firms.

Sweet almond oil

A light, easily absorbed oil. Hydrates, supports epidermal renewal and soothes any irritation and redness.

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Number of reviews: 16
This product is rated 4.9 out of 5 stars. We have collected 16 reviews.

Marta

Verified purchase

2026-05-16

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Great foundation, doesn't dry out the skin, skin looks natural

Anna

Verified purchase

2026-05-07

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Right now I'm mixing no. 30 with another brand's foundation I already had, which was too dark for me (my rule: no waste). I also use it locally as a brightening concealer. The effect is stunning. I'll try other shades too to find my perfect mix, but this product is definitely my discovery of the year. Congratulations. In the foundation category (and not only there, actually) you've overtaken all the global brands.

Gosia

Verified purchase

2026-03-14

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  • full star

I searched for a good foundation for a long time and finally found it. I have dry skin due to thyroid problems. The foundation brings my face real relief. There's no tight feeling, it evens out the skin tone and gives my complexion a fresh look. It doesn't emphasise wrinkles.

Karolina

Verified purchase

2026-02-26

  • full star
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A really nice foundation. Hydration and staying power are definitely a 5. I really like the minimalist packaging.

Dorota

Verified purchase

2026-01-28

  • full star
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  • full star

Blends nicely into my skin tone, doesn't dry out

FAQ

Questions and answers about the product

Do Careup face foundations have a scent?
The Careup fluids are fragrance-free. Although our shade names may suggest sweet scents, don't be fooled - we deliberately don't use fragrances in these formulas :)
Is Careup a long-lasting foundation?
Careup foundations offer standard wear - they stay on the skin long enough without the need for a base or primer.
What finish do the foundations have?
In search of the perfect finish for our face foundations, we focused on avoiding the matte effect you can get, for example, with powder. We wanted the most natural finish possible - a glow that gives the face radiance while making it feel as if you're not wearing foundation at all. That's why our fluids have a "dewy" finish with a subtle sheen, like after a rich cream or face oil. However, if you don't want the glow effect, you can mattify our fluids by finishing your makeup with a mattifying powder.
What coverage do Careup foundations have?
Ministerstwo face foundations offer good coverage - from light to medium. They even out skin tone, cover what needs covering and at the same time look as if they're barely there. We wanted to avoid the mask effect, and we succeeded.
Is the coverage of Careup foundations buildable?
Yes, absolutely! The first layer gives light coverage that evens out skin tone and covers redness and imperfections without weighing the skin down. Your skin will still look natural, as after a cream or oil. With further layers, you can build up more coverage, creating a perfect base for bolder makeup.
Which skin types is Careup face foundation suitable for?
Careup foundations are designed for all skin types, as long as you love a creamy glow on your face :) You can always adjust the final effect to your makeup preferences through the amount of foundation applied, its shade or finish.
Are Careup foundations easy to apply?
The lightweight formula of Careup foundations makes application very easy - they don't pill, don't streak and don't settle into fine lines. You can effortlessly apply them with your fingers, a sponge or a brush.
Can a makeup beginner handle applying Careup foundations?
From experience, we can say yes! When designing our foundation line, we were looking for a formula that would meet the demands of professional makeup artists while being so easy to apply that even people with no makeup experience could handle it. Careup foundations don't create a mask effect and don't take away your skin's natural texture or expression - so if you're just starting your makeup journey, you can relax :) Most importantly, you don't need a brush or sponge to apply them - your fingers are enough.
Who are the face foundations for?
Careup foundations are for everyone who likes to feel good in their own skin. Our mission is to combine the need for well-cared-for, hydrated, healthy-looking skin with an even skin tone and a very natural makeup finish. It's our answer for anyone who wants to blend skincare with a capital "S" with everyday makeup, while keeping things light and natural.
What makes Careup foundations stand out on the market?
Our foundations stand out above all for their highly natural formulas and concentration of nourishing active ingredients, such as Yerba Santa ferment extract, aloe vera gel, pentavitin and mastic resin, combined with our favourite ingredients - plant-based squalane, vitamin C and sweet almond oil. Thanks to these ingredients of natural origin, our foundations don't just beautify your skin - they also hydrate it and improve its elasticity, as confirmed by tests (a 9.6% increase in skin hydration and a 6.4% increase in skin firmness).
Will everyone find their shade?
When creating our foundation formula, we spent by far the most time finding shades that would suit as many people as possible - from a light, cool beige with a pinkish-grey undertone (No 10 - Rose Macaron) to the decidedly warm and darkest shade in the range, No 60 - Cinnamon Roll. The Careup line also includes beiges with yellow and peach undertones. Our Careup foundations "work" with your skin - each shade may behave differently depending on your natural skin tone and individual skin pH. That's why we introduced an unusual shade-marking system on the stickers on our foundation boxes. Each box carries a two-tone sticker - the shade sits between these two tones. Our foundations are easy to mix to create your perfect shade, which we warmly encourage you to try in our stores or by buying foundation samples online.
How are Careup foundations different from BB/CC creams?
Careup by Ministerstwo is a new category in the cosmetics market. Its formula is nothing like BB or CC products. We wanted to create a foundation that cares for your skin while evening out its tone and concealing imperfections, without a mask effect. It gives a natural finish and applies easily, without pilling or streaking. It's the right foundation for beginners and professionals alike.
Can Careup foundations be combined with other Ministerstwo products?
Yes, absolutely! Of course, it all depends on your individual skincare needs. If you love richer creams, our oils or oil serums (e.g. Rose-Raspberry, Rice), wait a moment after applying them so they absorb well before applying your Careup foundation. If you prefer lighter skincare or have oily or problematic skin, you can choose Sugar serum or the light H2O cream as a base for our foundation. We encourage you to buy samples of our foundations (or a sample set of all shades) and combine them with your favourite products from our range to find your perfect routine.
Do Careup foundations contain SPF?
Hydrocolor C+ foundations do not contain sunscreen filters. This comes from our decision to make a highly natural, lightweight, easy-to-use, medium-coverage foundation the cornerstone of the Ministerstwo makeup line. Achieving these qualities along with proper sun protection would have required synthetic filters. We appreciate synthetic filters for their effectiveness and safety, but using them would drastically reduce the product's naturalness. The natural alternative - mineral filters - would significantly change the foundation, making it heavier, greasier and much more opaque. So we chose naturalness, functionality and great performance for the Careup foundation line, and recommend applying your favourite SPF beforehand. Perhaps in the future we'll introduce another foundation line designed to combine colour with sun protection. But that's a whole different story.
Do I need a sponge or brush to apply the foundation?
No, you don't need a sponge or brush to apply our foundations - your hands are enough :) Careup foundations apply beautifully with fingers as well as with a sponge or brush.
Do the different foundation shades have different formulas?
The formulas of the individual shades differ mainly in their pigment concentration. Their base, on the other hand, is very similar.
Is the glycerin in the foundations plant-based?
Yes, the glycerin in our face fluids is a plant-derived ingredient (it is produced from Karanja seeds).
How long-lasting are the foundations?
Careup foundations offer standard wear - they stay on the skin for a satisfyingly long time, with no need for a base or primer.
Which skin types are Careup foundations suitable for?
Careup foundations are designed for every skin type, as long as you love a creamy, luminous finish :) You can always tailor the final effect to your make-up preferences by adjusting the amount of foundation, its shade or the finish.
Do Careup foundations contain UV filters?
Hydrocolor C+ fluids do not contain sunscreen filters. This comes from our decision that the foundation of Ministerstwo's make-up line should be a highly natural, lightweight, easy-to-use fluid with medium coverage. To achieve these qualities along with adequate sun protection, the formula would have to include synthetic filters. We appreciate synthetic filters for their effectiveness and safety, but using them would drastically reduce the product's naturalness. The natural alternative - mineral filters - would in turn significantly change the fluid's character, making it heavier, greasier and much more opaque. So we chose naturalness, functionality and great performance for the Careup fluid line, and we recommend applying your favourite SPF beforehand. Perhaps in the future we will introduce another fluid line designed to combine colour with sun protection. That, however, will be a completely different story.
Do I need a sponge or brush to apply the foundations?
No, you don't need a sponge or brush to apply our foundations - your hands are enough :) Careup foundations blend beautifully with fingers as well as with a sponge or brush.

2025-07-16

Careup - what is our guiding idea in make-up?

Discover Careup - the revolutionary line of foundations from Ministerstwo that breaks all the rules so far. This is not an ordinary fluid…

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