2025-07-16
Careup - what is our guiding idea in make-up?
Discover Careup - the revolutionary line of foundations from Ministerstwo that breaks all the rules so far. This is not an ordinary fluid…
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Natural face foundation in Sweet Cheesecake - a light shade with a neutral, slightly warm undertone.
Coverage: light to medium.
Natural finish with no mask effect.
Hydrates, firms, evens out skin tone and smooths.
95% ingredients of natural origin
Vegan cosmetic
Volume: 30 ml
Glass bottle, eco paper box
Suitable for skin tones
Natural, moisturising face foundation in Sweet Cheesecake - a light shade with a neutral, slightly warm undertone.
Suitable for fair complexions with a neutral undertone.
According to a colour analysis* carried out by LipLab, our foundation No. 30 suits colour types with a neutral temperature, such as: soft summer, soft autumn, deep winter, deep autumn, clear winter and clear spring.
Fun fact: Lipsticks for these beauty types shouldn't be extremely warm or extremely cool - pinkish-red shades will look best.
*Colour analysis shows which colours harmonise with your natural beauty. In makeup, it helps you choose the right cosmetic shades and makeup style for a natural, understated effect that enhances your looks.
This isn't just another fluid, BB or CC cream. It's a whole new category in the beauty world that makes your skin look as if you'd just applied a rich cream, while perfectly evening out its tone.
Careup fluid allows easy, comfortable application and blending with a sponge, brush or fingers. The foundation doesn't settle into fine lines, doesn't clog pores and doesn't weigh the skin down.
It provides light to medium, buildable coverage. There's no "mask" effect, and the natural finish leaves skin looking luminous and radiant, as if after a rich cream. It offers standard wear - no base/primer or powder needed to extend it.
Careup natural foundation visibly evens out skin tone and effectively covers imperfections - reducing the visibility of discolouration, redness and pores.
It hydrates (a 9.6% increase), firms (a 6.4% increase) and leaves skin soft and pleasant to the touch.
The Careup natural foundation line combines makeup with the world of skincare.
Foundations that don't pretend, don't promise miracles, don't pose as sunscreens and don't fill in wrinkles. Instead, they let your skin be the best version of itself and look like skin - natural, fresh and healthy, as after good skincare.
The ingredients of natural origin in Careup face foundations mean our fluids not only beautify but also hydrate and improve skin elasticity, as confirmed by relevant studies:
- 9.6% increase in skin hydration,
- 6.4% increase in skin firmness.
Vegan cosmetic.
Instrumental test results:
+ 9.6% increase in skin hydration,
+ 6.4% increase in skin firmness.
Instrumental tests conducted by an independent laboratory on a group of 20 people aged 22-65. Test duration - 2 weeks.
Application test results:
- provides light to medium coverage,
- allows coverage to be built up gradually,
- leaves a natural finish,
- does not weigh skin down, does not create a "mask" effect, does not settle into wrinkles,
- reduces the visibility of pores, redness and discolouration - effectively covers imperfections,
- makes skin look radiant and luminous,
- stays on the skin for a satisfyingly long time (standard wear),
- does not require a base/primer,
- leaves a feeling of hydration and makes skin soft and pleasant to the touch.
Application tests conducted by an independent laboratory on a group of 30 women aged 22-65. Test duration - 2 weeks.
Apply the foundation with your fingers, a brush or a sponge.
Use stippling motions, working from the centre of the face outwards. If needed, take more foundation and repeat.
To mattify and further set your make-up, use a loose powder.
TIP: Applying Careup with your fingers gives a fresh, natural look. You can add a little extra foundation to areas that need it (redder spots or those requiring more coverage), ideally using a small sponge or brush.
PRO TIP from Aleks San Sebastian - Make-up Artist: "Use Careup to 'soften' heavier foundations - mix Careup with a full-coverage, dry foundation to give your make-up lightness and a natural glow."
For external use only. Store in a cool, dry place away from direct light.
Ingredients (INCI): Aqua, Aloe Barbadensis Leaf Juice, CI 77891, Squalane, Coco-Caprylate/Caprate, Glycerin, Propanediol, Prunus Amygdalus Dulcis Oil, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Zinc Lactate, Ascorbyl Tetraisopalmitate, Caprylic/Capric Triglyceride, Lactobacillus/Eriodictyon Californicum Ferment Extract, Pistacia Lentiscus Gum, Leuconostoc/Radish Root Ferment Filtrate, Helianthus Annuus Seed Oil, Tocopherol, Serine, Alanine, Glycine, Glutamic Acid, Lysine Hcl, Threonine, Arginine, Proline, Sodium PCA, Saccharide Isomerate, Hydrogenated Castor Oil, PCA, Magnesium Stearate, Magnesium Sulfate, Polyglyceryl-2 Stearate, CI 77491, Sodium Myristoyl Glutamate, Glyceryl Caprylate, Betaine, CI 77499, CI 77492, Benzoic Acid, Aluminum Hydroxide, Sodium Lactate, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Sorbic Acid
Ingredients (translation): water, aloe leaf juice, titanium dioxide (pigment), sugarcane squalane, coconut oil-derived ester emollient, vegetable glycerin, propanediol, sweet almond oil, oleic acid and diglycerin esters, polyhydroxystearic acid, zinc lactate, stabilised form of vitamin C, caprylic/capric triglyceride, Yerba Santa bioferment, mastic tree resin, radish ferment, sunflower oil, vitamin E (tocopherol), serine, alanine, glycine, glutamic acid, lysine hydrochloride, threonine, arginine, proline, sodium pyroglutamate, saccharide isomerate, hydrogenated castor oil, pyroglutamic acid, magnesium stearate, magnesium sulfate, polyglyceryl-2 stearate, red iron oxide (pigment), sodium myristoyl glutamate, caprylic acid monoglyceride, betaine, iron oxide (pigment), iron hydroxide (pigment), benzoic acid, aluminium hydroxide, sodium lactate, citric acid, sodium citrate, potassium sorbate, sodium benzoate, sorbic acid
CAREUP foundations contain pigments of mixed origin: plant, mineral and synthetic.
Glass bottle + pump + eco paper box
Once empty, unscrew the pump and place it in the "Plastic" bin. Put the bottle in the "Glass" bin, flatten the box and place it in the "Paper" bin or in the biodegradable waste bin.
MANUFACTURER: Bielun & Bielun sp. z o.o., ul. Sosnowa 6c, 71-468 Szczecin, Poland
E-MAIL: [email protected]
BEST BEFORE END: the best-before date also serves as the batch number and can be found on the packaging.
If an allergic reaction occurs, please stop using the product immediately and report it to us at: [email protected]
The scent, colour and texture of products may vary from batch to batch.
To make sure the products you receive are always fresh, we only send cosmetics with a shelf life of more than 6 months (excluding bath bomb halves and samples, which have at least 3 months). This does not apply to products marked "Outlet" or "Short date".
The photos show example arrangements featuring the product. The price does not include decorative elements and applies to 1 unit of the described product.
Effectiveness confirmed by research*
Careup foundations make the skin
* Instrumental tests conducted by an independent laboratory on a group of 20 people aged 22-65. Study duration - 2 weeks.
Key ingredients
Vitamin C
Ascorbyl Tetraisopalmitate - a stabilised form of vitamin C. An excellent antioxidant that brightens, helps protect the skin from damage and shields collagen from degradation.
Amino acid, sodium lactate and PCA complex
A complex of NMF components that keeps the skin well hydrated and the stratum corneum in good condition.
Yerba Santa ferment extract
Effectively retains water on the skin's surface, boosting its hydration levels.
Aloe vera gel
Renowned for soothing irritation, regenerating the skin and providing hydration.
Sugarcane squalane
A multitasking emollient that penetrates deep into the skin, making it supple and soft. Strengthens the skin barrier and supports epidermal renewal.
Mastic tree resin
Stimulates the synthesis of youth proteins klotho and foxo. Boosts skin cell activity and firms.
Sweet almond oil
A light, easily absorbed oil. Hydrates, supports epidermal renewal and soothes any irritation and redness.
Great foundation, doesn't dry out the skin, skin looks natural
Right now I'm mixing no. 30 with another brand's foundation I already had, which was too dark for me (my rule: no waste). I also use it locally as a brightening concealer. The effect is stunning. I'll try other shades too to find my perfect mix, but this product is definitely my discovery of the year. Congratulations. In the foundation category (and not only there, actually) you've overtaken all the global brands.
I searched for a good foundation for a long time and finally found it. I have dry skin due to thyroid problems. The foundation brings my face real relief. There's no tight feeling, it evens out the skin tone and gives my complexion a fresh look. It doesn't emphasise wrinkles.
A really nice foundation. Hydration and staying power are definitely a 5. I really like the minimalist packaging.
Blends nicely into my skin tone, doesn't dry out
2025-07-16
Discover Careup - the revolutionary line of foundations from Ministerstwo that breaks all the rules so far. This is not an ordinary fluid…
Read more