Makeup

This is not your usual foundation, BB or CC cream. It's a whole new category in the beauty world that makes your skin look as if you'd just applied a rich cream, while perfectly evening out its tone. Careup foundation is easy and comfortable to apply and blend with a sponge, brush or fingertips. It doesn't settle into fine lines, clog pores or weigh skin down. It offers light to medium, buildable coverage. There's no "mask" effect - the natural finish leaves skin looking luminous and radiant, just like after a nourishing cream. It has standard wear and doesn't need a base/primer or powder to make it last longer. Careup natural foundation visibly evens out skin tone and effectively covers imperfections, reducing the appearance of discolouration, redness and pores. It moisturises (a 9.6% increase), firms (a 6.4% increase) and leaves skin soft and pleasant to the touch.